Think International
Feel Local

Your multilingual-multicultural
partner for training and communication

Our Approach

Take advantage of our cross-cultural expertise.

Our borderless working experience makes it easier to think ”out of the box” and to come up with uncommon solutions.

Surprise your audience with forward thinking solutions.

We are passionate early adopters of new technologies.

Take advantage of our cross-cultural expertise.

Our borderless working experience makes it easier to think ”out of the box” and to come up with uncommon and yet feasible solutions.

Surprise your audience with forward thinking solutions.

We are passionate early adopters of new technologies.

One size fits one: Try your tailor made suit.

The perfect fit is determined by each Customer’s specific KPI’s, preferences and needs.

There is no "wrong".

No matter how complex a content,
we get it across in an enjoyable and collaborative way.

One size fits one:
Try your tailor made suit.

The perfect fit is determined by each customer’s specific KPI’s, preferences and needs.

There is no "wrong".

No matter how complex a content,
we get it across in an enjoyable and collaborative way.

German creativity – Italian reliability?

Why not.

The demands of professionalism rank above national stereotypes.

Online Trainings
Good vibes and updates over-the-air

Far before Covid-19 we gathered experience
in delivering training through virtual environments and all major platforms.

German creativity – Italian reliability?

Why not.

The demands of professionalism rank above national stereotypes.

Online Trainings
Good vibes and updates over-the-air

Far before Covid-19 we gathered experience
in delivering training through virtual environments and all major platforms.

Your goal is our compass.

Our guiding stars are always our Customer‘s KPIs.
Targets move and conditions change while we continuously adjust with agile working methods.

As international as required.
As local as possible.

We feel at home in multinational environments and yet we engage easily with any local audience.

Your goal is our compass.

Our guiding stars are always our customer‘s KPIs.
Targets move and conditions change while we continuously adjust with agile working methods.

As international as required.
As local as possible.

We feel at home in multinational environments and yet we engage easily with any local audience.

Services

Training & Coaching

We are experts in design and delivery of trainings and coaching programmes, including the related development of interactive follow-up tools and the project management.

Centrally managed training and launch events

Thanks to our experience in the development and rollout of dozens of supranational trainings and launch events we offer all steps along the deployment chain from training design and train-the-trainers, to  the adaptation in each language and market up to rollouts on country level.

Lexus Product Range parked in a row
Trainer and Job Role Training Participant examinating two vegiclkes with open bonnets

Job role training programmes and certifications

Since many years we carry out certifications of job profiles in dealer networks and international trainer certifications for brands.

To us these are real didactical and methodological flagship projects, in which apart from the usual procedure from job descriptions and competency profiles up to written and oral exam, we like to go beyond with individual follow-up training schedules and mentoring plans.

Coaching projects

In coaching and consultancy projects we start with a carefully designed status quo analysis of performance, workflows and internal communication.
Thus we follow up on set goals getting to the bottom of the matter with tact and discretion, to reach solutions that make our Customers’ every day work easier and more successful.

When things take longer we combine motivating quick-wins with measures of deeper structural change.

Antonio Iocca during a meeting

Bespoke ad-hoc-projects

Besides the above mentioned larger scale projects we love to develop tailor made solutions for specific Customer needs in training and communication.

Research & Consulting

Connecting the dots

For a time and cost efficient research it takes networking abilities and hunting instinct for finding reliable and productive sources and it needs expertise for filtering the relevant bits and drawing the right conclusions.

At iocca&co we love to make our way through the information jungle with both field and desk research in order to present strategic findings to our Customers, enabling them to take the right decisions.

From this point onward we are there to guide and facilitate the process of translating these decisions into actions.

Virtual Projection of a Traffic Street Scene
Antonio Iocca at the Toyota Auris Product Training - Llucmajor - Mallorca - January 2012

Event Management

We make it happen

A training in a monastery? A workshop in a wholesale market?

The persisting memory of a great experience helps keeping the content alive, once back at everyday work. 

Whenever there is the chance of supporting an event’s message with the choice of the location, we are enthusiasts of creating a coherent atmosphere and providing an experience of exemplary hospitality, – which does not necessarily mean luxury.

Besides the creative part we are happy to provide turn-key-solutions including all logistical and organizational aspects. This we have done in several occasions as incoming agency for motivational events in Spain.

Audio Visual Communication

Telling the story

We are proud of our film production experience with videos for didactical and promotional purposes.

Witty stories written by our professional copy-writer, exciting locations and a meticulous attention to details make a sound basis for encapsulating a project’s essence in a 5-7 minute video conveying the messages in a structured and sympathetic way.

 

Play Video
Play Video

Projects

Projects

In brief

Whatever content you want to transmit to a specific target group,
we consider it our job to make it happen in an effective and enjoyable way.

Retailconnect

A competitive advantage in online sales

In collaboration with our German partner Retailconnect, we offer an agile online tool which gives companies the opportunity to offer their clients a better and visually enriched online consulting experience. Using an individual consulting webpage during the sales conversation, the consultant and the client find interactively the best solution for the clients task. 

By this, companies combine their key competitive advantage –  the personal advice –  with the latest digital tool to optimize the sales process along the whole Customer journey.

Clients

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Looking back ahead

Preserve what’s proven – anticipate what’s changing

Some years ago it seemed that the disruption in the automotive industry was going to happen so rapidly, that by 2022 Amazon drones were almost going to drop electric self driving Google cars in our front yards. 

Ok…, today we see that self driving cars will take a bit longer and that thanks to the resilience and adaptability of the traditional players there are plenty of exciting new products and services to be introduced before we get to that point. 

But the profound change is happening relentlessly and boosted by the convergence of several key technologies. So it seems that the 2020s will be the most disruptive decade we have ever experienced – not only in the automotive industry.

In our team we are passionate about future trends and new technologies such as artificial intelligence for training purposes.

Hence last year we launched proactively a worldwide pitch for intelligent conversational chatbots. 

Since 2014 we cooperate with izmocars for digital services and in 2020 we established a partnership with  RetailConnect a platform for a fully digitized customer journey in online sales which we represent in Spain and Italy. 

We are excited to face the rapidly changing environments in the upcoming years and we look forward to anticipating the challenges side by side with our customers. 

After 18 years as international supplier to the automotive industry Promotor Coaching y Formación is evolving with new instruments and the new name of

Antonio Iocca

Antonio Iocca
Founder and Managing Director

Automotive Consultant, Trainer, Project Manager with multicultural background and 20 years of international experience in development, delivery and organization of trainings for OEMs and their dealer networks. 

Having worked for different automotive brands in Germany, Spain, Czech Republic and Italy, he started the company in Barcelona in 2002 which soon became an internationally operating provider of training, consultancy and event management, serving customers in 15 countries around the globe.
The core team in Barcelona cooperates with local partners in several countries.